Moore, Geoffrey A. Listings

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1 Moore, Geoffrey A. The Gorilla Game Capstone Publishing Ltd 1998 1-84112-001-4 / 9781841120010 1st Edition Hardcover  Hardback with D/J in excellent condition. 1st edition.AmazonFinding the next Microsoft has been the Holy Grail for many investors. However, anyone who has dabbled in technology stocks can't help but be dismayedat their extreme volatility--it's not unusual for tech stocks to gain or lose 10 to 20 percent in a single day. So how can you win in this market andfind the next Cisco, Intel, or Oracle? The key to winning, says bestselling author Geoffrey Moore, is to play the "gorilla game."Moore's previous two books, Crossing the Chasm and Inside the Tornado, arethe bibles for many marketing professionals and product managers. In thesebooks, Moore describes the life cycle common to the successful adoption oftechnology products and pinpoints moments in the cycle, for example "the chasm," the "bowling alley," and the "tornado," where products can either flourish or fade away. In The Gorilla Game, Moore takes these concepts, with the help of coauthors Paul Johnson and Tom Kippola, applies them to findinggorilla stocks--stocks that dominate their market niche. The book looks athow the market values technology stocks and provides case studies of markets where gorillas have been born. Moore and his coauthors put their ideas tothe test in the final chapter and pick a portfolio of stocks that they believe have the potential to become winners in the gorilla game. The result is a highly perceptive investment guide that anyone who's a fan of Moore's earlier work will find exciting and profitable. Highly recommended.Upside, Karen SouthwickThe Gorilla Game uses the same cosmology that Geoffrey Moore developed in two previous boo  Price: 20.00 GBP Add to Shopping Cart